Campings For All month by month: September

September is always synonymous with starting anew, with getting things going, and although Campings For All did not rest during August, September has been the peak period for executing tasks that were prepared over the summer with the aim of continuing to deploy more inclusive tourism.

From distributing informative and communicative materials to on-site visits to learn first-hand and be able to explain the experience of the campsites adhering to the program, with the aim of making campsites a friendly space for everyone. The project is part of the ‘Experiencias Turisme Espanya’ program and is being carried out thanks to the impetus and funding from the European Union, NextGenerationEU, Ministry of Industry and Tourism, and the Recovery, Transformation and Resilience Plan.

In Image, Communication, and Information

Informative Totems

As was announced last month, during September the Campings For All team routed to the adhering campsites to distribute the different materials that have been created for this project. Thus, as of today, each of the campsites already has an informative totem through which the Campings For All website can be accessed. These are devices adapted to the height of people in wheelchairs and feature Braille information and a QR code for access also from a mobile device.

Printed Material

Furthermore, three posters, a roll-up, and an informative leaflet in Braille have also been distributed, as well as two types of stickers: a generic one that, under the slogan “We are members,” informs of the campsite’s adherence to the Campings For All project; and another specific one that allows campsites to indicate which bungalows, bathrooms, swimming pools, etc. are “Adapted Space.” In all cases, these materials are designed with a focus on inclusive tourism, including for people with visual difficulties. To achieve this, the font size of the materials has been adapted, and a suitable color contrast has been sought, as well as the inclusion of a QR code in all materials that leads to a website adapted for blind people. Specifically, an adaptation in this regard has also been made during September for restaurant menus.

In On-site Visits

Audiovisual Materials

During the visits that the Campings For All team made this month to the different campsites to distribute the materials, they also gained first-hand knowledge of the project’s deployment experience and gathered testimonials: with the aim of further publicizing the campsites that are committed to inclusive tourism, photo sessions were held and videos were also recorded that will be shared soon through social media. Regarding the audiovisual material, an emotional video with images of all the adapted spaces, an interview with the campsite director in question, and different Reels have been created to progressively visualize the importance of the changes that have been made possible thanks to the Campings For All project.

In Dissemination and Experience Testing

For this purpose, two influencers, Jonatan Armengou and Montse Font, have already shared their experiences through their Instagram profiles after visiting some of the campsites and experiencing inclusive tourism firsthand.

Jonatan, who has a visual disability, visited the El Astral and La Regalina campsites, while Montse, who has reduced mobility, stayed at the Ribamar, Salatà, and Ballena Alegre campsites. Their stay, beyond allowing an assessment of the suitability of the improvements made in terms of accessibility, was also a way to assess the pulse of the impact the project is having on people with functional or visual diversity. As of today, the campaign is already generating interest, and the influencers have begun to receive input from people interested in being able to enjoy this accessible and inclusive tourism.

Campsites, due to their family nature, become a very attractive option for this community, which now sees them as a real tourist destination option. In this regard, it should be noted that some campsites are also working to offer adapted and more accessible activities.

In Support

Conscious of the importance of communication, a protocol to follow when posting on social media has also been created, so that the campsites can move towards a more inclusive communication in this regard. These are some of the most prominent recommendations provided by the protocol:

• Sans-serif typography, with color contrast and without superimposing text over the image.
• Hashtags with a capital letter at the beginning of words, such as: #AccessibleTourism
• Description of images in alternative text or in the post description itself.
• Few emoticons and never substituting words.
• Subtitled videos.

With a Long View towards a More Inclusive Future

Most of the project’s actions have already been deployed, and thanks to Campings For All, ten campsites in Spain are now inclusive tourist destinations that continue to work with the aim of offering more and better services to people with functional diversity. With Campings For All, a story has begun to be written with the desire to continue hosting many experiences and lives with campsites as the protagonists of an inclusive tourist destination.

To learn more about the activities the campsites are doing, you can consult the website www.campingsforall.com/campings